The software combines helpful platform features like email marketing, social media marketing, search engine marketing, multi-channel marketing, web analytics, and reporting tools. Marketing automation technology is now an essential resource for B2C and B2B marketing and sales departments looking to grow their business without the help of a marketing agency. This software captures leads, facilitates lead generation, develops relationships with individuals and groups of customers, and moves prospects through the sales funnel and throughout the customer journey. ![]() Marketing automation (MA) software is an advanced platform designed to help marketers capture new customers, improve marketing efficiency, and analyze lead behavior and campaign performance.
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